Brand back to life. Paul Brayton founder of Brayton International, an extremely successful contract furniture brand, sold the business to Steelcase in 1985. Stir was charged with taking this hospitality textiles brand to new heights with a new identity, website, email marketing, trade show booth design and public relations. Sales increased by 15% in the 2 years after Stir began working with Paul Brayton Designs and PBD added staff to accommodate the increase. This sales increase was particularly notable because it came during the recession and the hospitality market was hit particularly hard.
In 2009 Steelcase disposed of the Brayton International brand and Paul Brayton seized the opportunity to get back into the contract furniture market. Stir was integral to the launch of Paul Brayton Designs furniture brand providing an array of services which included a high energy video, advertising campaign, email marketing, public relations, collateral, social media and trade show promotion.